Fashion is everywhere. It surrounds us in all types of situations.
It is a social presence that is seen on walls, buildings, magazines,
sides of buses, and on each person who passes by. Fashion is
something that is altered from year to year. It alters our appearance;
it alters the person who we are. The main goal of fashion photography
is to sell us something. It plays upon our desires; it makes
us want the thing being promoted, whether that thing is clothing
or a self-image in general. In educating myself about the wide
world of fashion photography, I am creating images that appeal
to our desires.
To create a successful fashion image I am learning how to use
the visual elements that provoke want in the viewer. These elements
include the body language or pose of the model, the spatial context
or scene of the image, the camera angle, and the lighting effects.
I am learning how the specific identity of an audience (demographics)
defines the nature of desire. Who the audience for each ad is
effects the visual language used to capture the viewer's gaze
and arouse desire within them. The desires most commonly employed
in fashion ads are sex, romance, fame, money, happiness, beauty,
power, comfort and possession. These are all things we want.
They describe our goals if not our fantasies. In creating my
images I have kept in mind that desire is the main aspect in
a successful fashion image.